Moisturizing Shampoos and Conditioners Good for very dry hair. Restore moisture lost in blow-drying. Products containing aloe, seed oils or shea butter are especially rich. Generally too heavy for oily or fine hair, though can be used just on the ends-to get rid of that dry look the ends tend to have.
Clarifying Shampoos or Conditioners; Buildup Removers Clean hair that's dulled by too much build-up. Help greasy hair if used periodically. Can be drying; limited use recommended. Special anti-dandruff shampoos are far more effective for flaking or itchy scalp.
Color-fading Shampoos and Conditioners Gentle, moisturizing; won't strip color or natural oils from hair. Easy to confuse color-protecting products with color-boosting or color-enhancing products. The latter two deposit color (and can stain highlights if you have them-even natural ones)and thus might be more than what you bargained for, especially on dry or processed hair.
Regular Conditioners Panthenol is a cosmetic coverup found in most grocery store products. Look for dimethicone, a mineral emollient, which helps smooth and straighten a mop of thick hair before blow-drying. A light conditioner tames static and detangles normal to oily hair. Deep, rich conditioners help dry or damaged hair. Using too much can flatten thin, fine or oily hair, so use on midshaft and ends. If hair is very fine, use very little to create shine and smoothness.
Leave-in Conditioners and Reconstructive Detanglers A light leave-in conditioner is great for creating shine and body to straight hair and for taming. Also tames frizz and defines the curls in wavy hair.
Hair Masks, Hot Oil Treatments, Deep-conditioning Protein Packs Restore softness and shine by penetrating into the hair shaft and filling in "pockets" of missing protein. Indulge yourself and your hair with a 20-minute treatment that rejuvenates and replenishes lost moisture, protein and shine.
Volume-enhancing Sprays and Root-lifting Products Apply to damp roots, then again when dry to add volume to flat, limp, thin or very straight hair. Not for bushy or thick curly hair;unless you are trying to get bushy thick curly hair
Hair Gels and Cremes Add texture and shape. Good for defining curls; holding styles. Cremes can be softer and lighter; gels are harder and stiffer. Use sparingly and experiment with the different effects.
Styling Cremes or Pomades Stop staticky, flyaway hair. Tames frizz when worked into dry curls with fingers. Can be too greasy and weigh down hair. Best to start with coffee bean-size amount and add more later if needed.
Shine-enhancing Gels or Sprays; Glossing Cremes Calm curls and fix frizzies on dry, processed (colored or permed) or curly hair. Add shine. Look for silicone in ingredient list to help hair reflect light and look shinier. Too much product will weigh down oily hair. Use very lightly or just on ends. Sprays are the least oily; spray on hands and smooth over hair.
Hair Balms Handy to carry around for touchups on frizzies or flyaways. Is a cosmetic coverup and doesn't restore moisture, but gives a much healthier look to hair. Just remember that less is better.
Straighteners, Spray Relaxers, Relaxing Cremes Straighten all hair types for people of all skin colors. Can transform curls into waves. Temporary products often contain moisturizing ingredients like glycerin, coconut oil and some plant extracts. Permanent straighteners and relaxers are serious business and should always be applied by professionals. Use at-home products sparingly and monitor how they affect your hair.
Hair Sprays Tame flyaways, add volume, seal coiffure. Try spraying on brush, then brush through hair. Use light varieties for natural-looking hold. Firm-hold sprays can give a bulletproof, rigid look. Use as much as you like. If you find yourself using a light hold and having to touch up during the day switch to a medium or stronger hold.
You can find all of these products in your favorite name brands at www.realsalonproducts.com. They carry all the major salon brands at outlet prices. They even offer free shipping deals.
2008年1月5日星期六
2008年1月4日星期五
Single Mom Sallys Review of inSTEP Jogging Strollers
Have you got a new born baby? Are you eager to go out with your baby and do regular exercise? If so, here's the best choice to satisfy your wish. And it is InSTEP jogging stroller.
InStep company was established in 1988. Since then, it's known for making excellent quality jogging strollers. "A step ahead of the rest" is what you find in every stroller InStep creates.
All the InStep Jogger strollers have the following features:
* Easy one hand fold
* 5-Point harness for the best safety
* Reclining back seating with maximum comfort
InSTEP jogging strollers are reputed for their great value. If you are really looking for a strong, sturdy and lasting stroller, InSTEP jogging strollers are excellent choice.
Here are two reviews written on Epinions.com by young mothers. They are sharing their happiness and telling the worth of inSTEP jogging strollers.
Sarah has two kids. She says, "This stroller is very attractive. It pushes well even through snow! Actually we live in a snowy climate. So we bought this stroller as our 'Winter stroller'. Honestly, it pushes effortlessly all the time. Great stroller!"
Martha says, "I love it. This InSTEP jogging stroller is worth having. It's been working very well for me. The straps are good and easy to personalize for a small baby or a bigger toddler. It's durable and economical. I'm just thrilled with it."
Finally if you don't know which are the best selling jogger strollers from InSTEP, here they are:
1. InSTEP Schwinn Safari TT Double SC905 Jogger Stroller
2. InSTEP BA101 Ultra Runner Single Jogging Stroller
3. InSTEP EZ Strider Single EZ156 Jogger Stroller
So, if you'd like to be part of the modern trend of going out with jogging strollers, get them today. Then start doing exercise you want as your baby loves the fun outside.
InStep company was established in 1988. Since then, it's known for making excellent quality jogging strollers. "A step ahead of the rest" is what you find in every stroller InStep creates.
All the InStep Jogger strollers have the following features:
* Easy one hand fold
* 5-Point harness for the best safety
* Reclining back seating with maximum comfort
InSTEP jogging strollers are reputed for their great value. If you are really looking for a strong, sturdy and lasting stroller, InSTEP jogging strollers are excellent choice.
Here are two reviews written on Epinions.com by young mothers. They are sharing their happiness and telling the worth of inSTEP jogging strollers.
Sarah has two kids. She says, "This stroller is very attractive. It pushes well even through snow! Actually we live in a snowy climate. So we bought this stroller as our 'Winter stroller'. Honestly, it pushes effortlessly all the time. Great stroller!"
Martha says, "I love it. This InSTEP jogging stroller is worth having. It's been working very well for me. The straps are good and easy to personalize for a small baby or a bigger toddler. It's durable and economical. I'm just thrilled with it."
Finally if you don't know which are the best selling jogger strollers from InSTEP, here they are:
1. InSTEP Schwinn Safari TT Double SC905 Jogger Stroller
2. InSTEP BA101 Ultra Runner Single Jogging Stroller
3. InSTEP EZ Strider Single EZ156 Jogger Stroller
So, if you'd like to be part of the modern trend of going out with jogging strollers, get them today. Then start doing exercise you want as your baby loves the fun outside.
Online Degrees in the Real World
Most individuals graduating high school realize the best way to secure their financial future pertains to pursuing education in an effort to earn an undergraduate degree. From here, individuals choose to attend graduate schools, take entry positions within a desired career field or pursue other types of education. Its a common belief of the more education an individual pursues, the better their financial future will be. However, during the course of pursuing this education, most individuals accumulate a large amount of student debt. Student debt can put a halt to anyones educational goals if interest payments begin to create a hassle. Most students take up a part-time job in order to help pay down interest on their student loans while pursuing an education. Thus, it becomes important to this person to try and cut costs of educational pursuits in any way, shape or form.
Online Degrees in Your Home
Some students decide theyd rather live in their parents house while pursuing their undergraduate degree. However, travel needs can become quite time consuming, when one has to commute to and from work or school. Thus, online degrees offer these individuals a way to pursue further education from the comforts of home. Not only do online degrees accompany smaller tuition bills but one could save quite a bit of money by not having to pay rent, travel obligations and other similar expenses.
The Information Follows You Anywhere
Online degrees allows individuals to pursue their hopes and dreams of further education by offering students access to course material from just about any computer at any location with Internet access. Earning online degrees allows the individual to focus most of their energy towards the coursework and part-time jobs, instead of stressing out over travel issues, bill obligations and the hassles of living in an apartment or dorm room.
Schools and universities offering online degrees allow a student to access their homework, quizzes and course material via the Internet at their convenience. All an online student needs is a computer and access to the World Wide Web and they hold the same learning capabilities as students attending campus classes.
Education, Family and Success
Some families depend on a tightly knit community to provide financial, emotional and environmental stability to each individual in the unit. If an individual were to stray too far from home for an extended period of time, several obligations may go unfulfilled and leave the family with the responsibility of reallocating resources. With the introduction of online degrees, younger members of the family can pursue a college degree from the convenience of home. This means the family will stay secure and knit, while contributing less amounts of assets but continue to provide further education to their success-bound members.
Any individual wanting to pursue their education further but finding it difficult to leave the comforts of home or even simply unreasonable may be able to find the best circumstances available through online degrees. Most students pursuing online degrees claim they save time, resources and freedom from stress by conducting educational matters from the comfort of home.
Online Degrees in Your Home
Some students decide theyd rather live in their parents house while pursuing their undergraduate degree. However, travel needs can become quite time consuming, when one has to commute to and from work or school. Thus, online degrees offer these individuals a way to pursue further education from the comforts of home. Not only do online degrees accompany smaller tuition bills but one could save quite a bit of money by not having to pay rent, travel obligations and other similar expenses.
The Information Follows You Anywhere
Online degrees allows individuals to pursue their hopes and dreams of further education by offering students access to course material from just about any computer at any location with Internet access. Earning online degrees allows the individual to focus most of their energy towards the coursework and part-time jobs, instead of stressing out over travel issues, bill obligations and the hassles of living in an apartment or dorm room.
Schools and universities offering online degrees allow a student to access their homework, quizzes and course material via the Internet at their convenience. All an online student needs is a computer and access to the World Wide Web and they hold the same learning capabilities as students attending campus classes.
Education, Family and Success
Some families depend on a tightly knit community to provide financial, emotional and environmental stability to each individual in the unit. If an individual were to stray too far from home for an extended period of time, several obligations may go unfulfilled and leave the family with the responsibility of reallocating resources. With the introduction of online degrees, younger members of the family can pursue a college degree from the convenience of home. This means the family will stay secure and knit, while contributing less amounts of assets but continue to provide further education to their success-bound members.
Any individual wanting to pursue their education further but finding it difficult to leave the comforts of home or even simply unreasonable may be able to find the best circumstances available through online degrees. Most students pursuing online degrees claim they save time, resources and freedom from stress by conducting educational matters from the comfort of home.
2008年1月3日星期四
Why More and More People Choose To Be Home Business Entrepreneurs
Based on recent surveys, the three major stimuli for the astounding crescendo of home based business into a consequential peak are: money, flexibility and time savings.
Many at-home entrepreneurs acquisce that bidding adieu to their nine-to-five grind has been the smartest concession they have ever reached in their life. Even the high-salaried worker realizes that the paychecks he scores will not enable him the financial stability he dreams to attain in the long run. It's a rare possibility to get rich working for others. On the other hand, the prospect of unlimited profits highly motivates a home based entrepreneur; he knows that all the strenuous expenditure of energy he devotes to his business equate to the amount of profits he would generate subsequently.
According to a startling report that the Bureau of Labor released, out of 100 Americans who started working at the age of 25, a measly 4 of the people would be dependent on relatives, friends or charity for their sustenance at 65, while 4% will continue to work in their old age to make both ends meet. Frightened at such a foreboding scenario, the sensible ones are starting to make plans to opt out of the ruts, and find the benefits of having a home business baffling to ignore.
A home based business affords the utmost independence for the entrepreneur. Taking advantage of the complex infrastructure yet efficient nature of the World Wide Web, at-home businessmen can summon leisure anytime, do extra household errands whenever, without getting handicapped because the internet capabilities permit their business operations 24/7. They can earn money even while sleeping.
Financial freedom is a breeze mainly because starting a home based business does not require exorbitant funding; a moderate budget is all one needs to keep a home business running, the bigger chunk of which is apportioned to web maintenance. Furthermore, the income tax breaks for business use of the home are essentially stimulating, and are a substantial source of extra money at tax time. CPAs are known to coax their professional clients who have six-figure incomes to establish home businesses as a tax shield.
Many work-at-home moms attest that the time they have available to be with their children is something they would never swap for any high-paying job. They would rather choose anonymity over career prestige because the invaluable time it allows them to spend with their children are indeed irredeemable. They would always consider the home business stratagem as a superlative blessing.
Flexible working hours is another fringe benefit of the home business. You can choose to work at anytime you want, or decide not to work at your whim without the threat of getting fired. You accumulate time savings because you dispense with the commuting time and hours consumed getting ready for work.
Beyond facts and factoids, what matters about deciding to be a home business entrepreneur is you augment your chances of succeeding.
Many at-home entrepreneurs acquisce that bidding adieu to their nine-to-five grind has been the smartest concession they have ever reached in their life. Even the high-salaried worker realizes that the paychecks he scores will not enable him the financial stability he dreams to attain in the long run. It's a rare possibility to get rich working for others. On the other hand, the prospect of unlimited profits highly motivates a home based entrepreneur; he knows that all the strenuous expenditure of energy he devotes to his business equate to the amount of profits he would generate subsequently.
According to a startling report that the Bureau of Labor released, out of 100 Americans who started working at the age of 25, a measly 4 of the people would be dependent on relatives, friends or charity for their sustenance at 65, while 4% will continue to work in their old age to make both ends meet. Frightened at such a foreboding scenario, the sensible ones are starting to make plans to opt out of the ruts, and find the benefits of having a home business baffling to ignore.
A home based business affords the utmost independence for the entrepreneur. Taking advantage of the complex infrastructure yet efficient nature of the World Wide Web, at-home businessmen can summon leisure anytime, do extra household errands whenever, without getting handicapped because the internet capabilities permit their business operations 24/7. They can earn money even while sleeping.
Financial freedom is a breeze mainly because starting a home based business does not require exorbitant funding; a moderate budget is all one needs to keep a home business running, the bigger chunk of which is apportioned to web maintenance. Furthermore, the income tax breaks for business use of the home are essentially stimulating, and are a substantial source of extra money at tax time. CPAs are known to coax their professional clients who have six-figure incomes to establish home businesses as a tax shield.
Many work-at-home moms attest that the time they have available to be with their children is something they would never swap for any high-paying job. They would rather choose anonymity over career prestige because the invaluable time it allows them to spend with their children are indeed irredeemable. They would always consider the home business stratagem as a superlative blessing.
Flexible working hours is another fringe benefit of the home business. You can choose to work at anytime you want, or decide not to work at your whim without the threat of getting fired. You accumulate time savings because you dispense with the commuting time and hours consumed getting ready for work.
Beyond facts and factoids, what matters about deciding to be a home business entrepreneur is you augment your chances of succeeding.
Words Are Not Going To Have You Realizing Who You Are
Attempting to take the words to be the real will not and cannot set you free into and as the one that you already are - not ever.
However, this fact is not going to prevent you from trying to surround yourself in lovely sayings, ideas, imaginations, beliefs and isms in your attempt to find the ultimate pleasure and delight that you are driven to find because of this "you" of you that "you" already are.
You are driven to be "you" by this "you" that is already true of you - how utterly frustrating! Here "you" are, already flowing through the very eyes of this mindbody that you are so lost in attempting to be, not recognising this "you" and what it actually and energetically is, and suffering the misery of trying to be what it is flowing through.
You have killed two birds with one stone without realizing that they are the wrong birds - failure to be who "you" are and trying to be something that you are not. The two birds of paradise however, are this "you" that you already are and the consequent immediacy of relief of attempting to be what you are simply flowing through - which becomes clearer and more obvious as you learn to find this "you" of you and your learning to stop at and as this one.
To date, all humanity has ever known is pain and suffering and the attempt to be as comfortable as possible from within its surrounding misery. It is completely understandable as to its resistance to change; its unwillingness to love; its refusal to leave alone and surrender its hold on what it thinks it is; its lethargicness to doing what needs doing to simply step out of the prison of its own making.
Until the clarity of the divine one becomes more fully incarnate into its own dance of manifestation at this physical level of existence then it is unlikely that anyone will actually do anything about realizing the freedom of self.
Humanity is a single body comprised of its 6 - 7 billion cells or mindbodies. Its current status of these mindbodies all attempting to be as isolated and separated islands unto themselves does not allow for too much in the way of a unified movement. It does not allow for too much wisdom to flourish, too much love to be the guidance for all.
It still stands that the early flowerings of freedom will only be felt by those who find that they cannot continue living as if they are a separated something from all else and they find the attention and energy required to do what is necessary to find themselves standing freely of attempting to be this activity that blinds them to who they are and binds them to what they are not.
Such is the way that it is. Words are not going to have you realizing who "you" are. Settling for differing levels of manifestation is not going to free you to this "you" of you that "you" already are and your current status of mind is not going to bring you home to your heart.
However, this fact is not going to prevent you from trying to surround yourself in lovely sayings, ideas, imaginations, beliefs and isms in your attempt to find the ultimate pleasure and delight that you are driven to find because of this "you" of you that "you" already are.
You are driven to be "you" by this "you" that is already true of you - how utterly frustrating! Here "you" are, already flowing through the very eyes of this mindbody that you are so lost in attempting to be, not recognising this "you" and what it actually and energetically is, and suffering the misery of trying to be what it is flowing through.
You have killed two birds with one stone without realizing that they are the wrong birds - failure to be who "you" are and trying to be something that you are not. The two birds of paradise however, are this "you" that you already are and the consequent immediacy of relief of attempting to be what you are simply flowing through - which becomes clearer and more obvious as you learn to find this "you" of you and your learning to stop at and as this one.
To date, all humanity has ever known is pain and suffering and the attempt to be as comfortable as possible from within its surrounding misery. It is completely understandable as to its resistance to change; its unwillingness to love; its refusal to leave alone and surrender its hold on what it thinks it is; its lethargicness to doing what needs doing to simply step out of the prison of its own making.
Until the clarity of the divine one becomes more fully incarnate into its own dance of manifestation at this physical level of existence then it is unlikely that anyone will actually do anything about realizing the freedom of self.
Humanity is a single body comprised of its 6 - 7 billion cells or mindbodies. Its current status of these mindbodies all attempting to be as isolated and separated islands unto themselves does not allow for too much in the way of a unified movement. It does not allow for too much wisdom to flourish, too much love to be the guidance for all.
It still stands that the early flowerings of freedom will only be felt by those who find that they cannot continue living as if they are a separated something from all else and they find the attention and energy required to do what is necessary to find themselves standing freely of attempting to be this activity that blinds them to who they are and binds them to what they are not.
Such is the way that it is. Words are not going to have you realizing who "you" are. Settling for differing levels of manifestation is not going to free you to this "you" of you that "you" already are and your current status of mind is not going to bring you home to your heart.
2008年1月1日星期二
Cheap Loans Maximum Convenience For You
Personal financing sector in the UK is growing. A persons increasing modern needs and a desire to emulate Celebrity Status makes him look for more financing options. Recently, a research was carried out that revealed that many Brits were emulating their favourite Celebrities even though they were short of money and were not in a position to spend so luxuriously.
The other side of the story is that many people fall into bad credit situations when they start excessively depending on personal financing schemes. You should avoid such a situation in your life. Personal loans are for your benefit only if you know how to use them and make maximum out of them. There are many types of loans available in the market. Some of them require you to pledge your home but others do not.
Personal loans are basically cheap loans and do not require any security. There is a huge market in the UK that caters to your personal finance requirements. The lenders are least concerned with the fact that how you use these loans as long as your purpose is lawful. Cheap loans make it a less burdensome affair to repay a loan.
People who have bad credit rating can apply for bad credit personal loans. These loans are provided by sub-prime lenders at comparatively higher rates. This is because lender has to assume more risk in case of bad credit borrowers. The default rate tends to be higher among the borrowers who have a history of bad credit. Lenders cover this risk by charging higher interest rates from the consumers.
In the UK, sub-prime lenders have strong online presence. Bad credit personal loans are available with them at competitive rates. You can apply for these loans by submitting your brief details through an online application form. The online loan process is quick in comparison to the traditional method of borrowing. You do not need to go the lenders premises to apply for a loan.
The other side of the story is that many people fall into bad credit situations when they start excessively depending on personal financing schemes. You should avoid such a situation in your life. Personal loans are for your benefit only if you know how to use them and make maximum out of them. There are many types of loans available in the market. Some of them require you to pledge your home but others do not.
Personal loans are basically cheap loans and do not require any security. There is a huge market in the UK that caters to your personal finance requirements. The lenders are least concerned with the fact that how you use these loans as long as your purpose is lawful. Cheap loans make it a less burdensome affair to repay a loan.
People who have bad credit rating can apply for bad credit personal loans. These loans are provided by sub-prime lenders at comparatively higher rates. This is because lender has to assume more risk in case of bad credit borrowers. The default rate tends to be higher among the borrowers who have a history of bad credit. Lenders cover this risk by charging higher interest rates from the consumers.
In the UK, sub-prime lenders have strong online presence. Bad credit personal loans are available with them at competitive rates. You can apply for these loans by submitting your brief details through an online application form. The online loan process is quick in comparison to the traditional method of borrowing. You do not need to go the lenders premises to apply for a loan.
Therapists: Make Sure You Define Your Target Client
Therapists and practitioners need to define their target market. However, to do that effectively, they need to understand the meaning of a target market.
What Is a Target Market?
Here are several definitions of a target market:
People or companies which a business targets with their promotion.
The ideal audience for your promotional efforts.
The segment of the population where business focuses merchandising expertise to accomplish its promotional objectives.
A specific audience or demographic group that a targeted promotional message is designed to attract.
A portion of the market which contains the people who are most likely to be interested in a product or service you offer.
The simple description is: a target market includes people, businesses or organizations that would be interested in the services and products you offer. Your target market does NOT include everyone. No matter what you offer, not everyone will be interested.
Another simple definition of a target market is: customers who have a need that your product or service can fill. However, just because these people need the product, this doesnt mean they will be motivated to buy that product.
Determine Your Target Market
There are many ways to determine your target market. These are activities you can use to make sure your promotion is targeted at the right people:
Interview Clients Ask what drew these people to your practice. What brings them back? How could you make them happier? Let them know that you value their feedback.
Keep An Eye on Your Competition Watch your competitors. What sort of clients do they get? What advertising are they doing? Are they doing things for the community?
Other Practitioners Talk and network with other therapists. Its effective to talk to people who work in various types of therapy and who will give you a wider range of feedback and promotional options. Its beneficial to network with people in complementary businesses, as this can help you find joint venture prospects.
Trade Magazines and Therapy Websites and Blogs Stay current with trade magazines and trade websites for the complementary therapy businesses.
Find Your Targets
What factors can we use to fine tune details about our target market? Any target market includes people who:
1.Are seeking a solution to fill a need.
2.Are able to make the purchase. Can they afford the item or service?
3.Are they the decision makers for their household or business?
Your best target market candidates answer yes to all these questions. Why would you convince someone to buy your service if they dont have the authority or the money to make a the final decision? This is a good reason to qualify potential clients.
Another thing to consider are you set up to serve the people you are targeting? For example - do you want to attract part of the growing Latino population (if in the US) or Polish population (if in the UK)? Do you or staff members speak Spanish or Polish? Can you build an effective marketing campaign which will attract these consumers by identifying their needs and concerns? Are you willing to bring additional people on board to offer sufficient knowledge and support to handle the needs of these individuals?
Think about the barriers
Many therapists target people with joint pain, arthritis and other problems getting around. Before you promote to these people consider your office. Is it easy for people to reach your office if they have difficulties walking, or if they use a cane or a walker? What would potential clients think about you if they need to climb two flights of stairs to reach your office?
This could be an extreme example, but there are many things within your office that can undo promotional benefits if you dont think through your plan completely. What obstacles are in your way when you promote to your target market? What can you do to resolve these problems? Are you willing and able to make the necessary changes? You cannot please everyone, but make sure you are prepared for the people you target in your promotional efforts.
If you answered no to the questions about making the necessary adjustments, then you may need to re-evaluate your target market. Are you willing to target the right customer in the right way? If not, you might need to identify another target market.
What Is a Target Market?
Here are several definitions of a target market:
People or companies which a business targets with their promotion.
The ideal audience for your promotional efforts.
The segment of the population where business focuses merchandising expertise to accomplish its promotional objectives.
A specific audience or demographic group that a targeted promotional message is designed to attract.
A portion of the market which contains the people who are most likely to be interested in a product or service you offer.
The simple description is: a target market includes people, businesses or organizations that would be interested in the services and products you offer. Your target market does NOT include everyone. No matter what you offer, not everyone will be interested.
Another simple definition of a target market is: customers who have a need that your product or service can fill. However, just because these people need the product, this doesnt mean they will be motivated to buy that product.
Determine Your Target Market
There are many ways to determine your target market. These are activities you can use to make sure your promotion is targeted at the right people:
Interview Clients Ask what drew these people to your practice. What brings them back? How could you make them happier? Let them know that you value their feedback.
Keep An Eye on Your Competition Watch your competitors. What sort of clients do they get? What advertising are they doing? Are they doing things for the community?
Other Practitioners Talk and network with other therapists. Its effective to talk to people who work in various types of therapy and who will give you a wider range of feedback and promotional options. Its beneficial to network with people in complementary businesses, as this can help you find joint venture prospects.
Trade Magazines and Therapy Websites and Blogs Stay current with trade magazines and trade websites for the complementary therapy businesses.
Find Your Targets
What factors can we use to fine tune details about our target market? Any target market includes people who:
1.Are seeking a solution to fill a need.
2.Are able to make the purchase. Can they afford the item or service?
3.Are they the decision makers for their household or business?
Your best target market candidates answer yes to all these questions. Why would you convince someone to buy your service if they dont have the authority or the money to make a the final decision? This is a good reason to qualify potential clients.
Another thing to consider are you set up to serve the people you are targeting? For example - do you want to attract part of the growing Latino population (if in the US) or Polish population (if in the UK)? Do you or staff members speak Spanish or Polish? Can you build an effective marketing campaign which will attract these consumers by identifying their needs and concerns? Are you willing to bring additional people on board to offer sufficient knowledge and support to handle the needs of these individuals?
Think about the barriers
Many therapists target people with joint pain, arthritis and other problems getting around. Before you promote to these people consider your office. Is it easy for people to reach your office if they have difficulties walking, or if they use a cane or a walker? What would potential clients think about you if they need to climb two flights of stairs to reach your office?
This could be an extreme example, but there are many things within your office that can undo promotional benefits if you dont think through your plan completely. What obstacles are in your way when you promote to your target market? What can you do to resolve these problems? Are you willing and able to make the necessary changes? You cannot please everyone, but make sure you are prepared for the people you target in your promotional efforts.
If you answered no to the questions about making the necessary adjustments, then you may need to re-evaluate your target market. Are you willing to target the right customer in the right way? If not, you might need to identify another target market.
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